It's been 12 years since I've had to feed a baby in my home.

I admit to being a rebel and having formula fed Amber. Not because I couldn't produce sufficient milk, not because she wouldn't latch, and not because I was working.

I never felt guilty having done it, had no problems bonding with my child and interestingly enough, out of all the children that she grew up with in the family and in church groups, she was healthiest (and the only one formula fed!) out of all of them.

That aside, formula is obviously more expensive then breast feeding, and while it was a choice I made, it's a necessity for others. And the cost can add up, especially if it was one you weren't anticipating in advance.

Even though we could afford formula, I always chose to purchase the "off brand". The nutritional value was the same, and hey I'm pretty smart, I know that the name brands plug the hospitals with freebies to get families to use their products, and I wasn't buying it (lol, pun intended).

Store brand formula is safe, contains all the nutritional requirements set by the FDA  and can save you up to 50% vs. buying the name brand. Do you want to learn how much you can save? Check out the savings calculator at www.parentschoiceformula.com

PBM Products, the largest U.S. supplier of store-brand formula, is offering you discount coupons that can be used to purchase store-brand formulas at Walgreens, Babies “R” Us, Kroger and dozens of other leading stores. You need only to fill out a quick form and the coupons will be on their way.

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